Gabriel Hall
Co-founder & Lead Engineer
Athlete Monitoring Software Built by Coaches, for Coaches
Fractall tracks RPE and training load, athlete wellness, and ACWR — no hardware, no complex onboarding, no elite-club budget required. Built in Portugal by a coaching team that lived the problem firsthand.
How it started
Guy, our co-founder, spent more than six years as a Strength and Conditioning coach. Every season he hit the same wall: the tools serious about monitoring cost more than most clubs' entire tech budgets, and everything affordable was built by software developers who had never coached an athlete in their lives.
He spent vacation time building spreadsheets and buying templates, just to keep basic monitoring alive. Mid-season, the system collapsed under its own weight. The monitoring stopped. The athletes went untracked.
He needed software that respected the reality of his coaching environment — not a product designed for a sports science department with a full-time analyst.
The problem we refuse to accept
Coaches are in sport because they care about athletes, performance, and what happens on the field. Spending nights trapped in spreadsheets is not part of that calling — it is an infrastructure failure, and it is entirely preventable.
Coaching burnout is rising. Pressure is rising. Expectations are rising. The quality of tools available to most coaches has not kept pace. That gap exists because nobody has built software that genuinely prioritises the workflow of a coach managing multiple teams on a tight budget.
What Fractall does
Fractall is athlete monitoring software for sports coaches. It collects session RPE after every training session, daily wellness check-ins from athletes, and body pain assessments — then surfaces ACWR and readiness data on a coach dashboard designed to be readable in under five minutes.
No GPS units. No wearables. No proprietary hardware. Athletes respond on their phones; coaches see the data instantly. Guy now runs full monitoring across multiple teams in roughly 20 minutes — the time it used to take him to update a single spreadsheet.
Today Fractall has 350+ athletes across 5+ clubs. Plans start from €15/month with a 4-week free trial, built to be viable for clubs at every level.
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Our manifesto
Lower-level sports professionals have been ignored for too long. Their work is not less valuable because their clubs have smaller budgets.
Quality monitoring tools are not a luxury. They are how coaches protect athletes from injury, make evidence-based decisions, and develop talent systematically — at every level of the game.
Fractall handles the data so coaches can focus on what they actually came to sport to do: coach humans.
The team
Fractall was founded in Portugal in 2025. We are a 4-person team enrolled in the AAU Startup Program at Aalborg University, with academic partnerships at Lusofona University and FMH (Faculdade de Motricidade Humana, Lisbon).
Trusted by clubs and academies
Frequently asked questions
What is Fractall?
Fractall is athlete monitoring software for sports coaches. It tracks RPE, wellness, and ACWR without requiring hardware or GPS devices. Plans start from €15/month with a 4-week free trial — designed for clubs at all budget levels.
Does Fractall require GPS or wearables?
No. Athletes submit data through a mobile-friendly interface. No wearables, GPS units, or proprietary hardware are required. Setup takes minutes, not weeks.
What sports does Fractall support?
Any team sport where coaches monitor training load and athlete readiness — football, basketball, futsal, rugby, handball, and others. The RPE and wellness model is sport-agnostic.
Where is Fractall based?
Fractall is based in Portugal, enrolled in the AAU Startup Program at Aalborg University, and serves clubs across Europe. The platform is available in English and Portuguese.
How much does Fractall cost?
Plans start from €15/month for one team, with no limit on athletes or staff. All plans include a 4-week free trial — no credit card required. See full pricing →
Get in touch
Questions about Fractall, partnerships, or onboarding? Email us at [email protected].
Ready to try it? Start your 4-week free trial →
Prefere ler em português? Sobre a Fractall →
Last updated: June 2026