Gabriel Hall
Co-founder & Lead Engineer
Athlete Monitoring Software Built by Coaches, for Coaches
Fractall tracks training load, wellness and injuries, imports GPS exports and runs physical tests. It turns all of it into ACWR and readiness on one dashboard. There's no hardware to buy and setup takes minutes. Built in Portugal by coaches who'd lived the problem.
How it started
Guy, our co-founder, spent more than six years as a Strength and Conditioning coach. Every season he hit the same wall: the tools serious about monitoring cost more than most clubs' entire tech budgets, and everything affordable was built by software developers who had never coached an athlete in their lives.
He spent vacation time building spreadsheets and buying templates, just to keep basic monitoring alive. Mid-season, the system collapsed under its own weight. The monitoring stopped. The athletes went untracked.
He needed software that respected the reality of his coaching environment — not a product designed for a sports science department with a full-time analyst.
The problem we refuse to accept
Coaches are in sport because they care about athletes, performance, and what happens on the field. Spending nights trapped in spreadsheets is not part of that calling — it is an infrastructure failure, and it is entirely preventable.
Coaching burnout is rising. Pressure is rising. Expectations are rising. The quality of tools available to most coaches has not kept pace. That gap exists because nobody has built software that genuinely prioritises the workflow of a coach managing multiple teams on a tight budget.
What Fractall does
Fractall is athlete monitoring software for sports coaches. It collects session RPE after every session, daily wellness check-ins, injury records and body pain maps from athletes, and imports GPS exports if your club already runs units. Then it surfaces ACWR and readiness on a dashboard you can read in under five minutes.
Athletes answer on their phones. Coaches see it straight away. Guy runs full monitoring across several teams in about 20 minutes, the time it used to take him to update one spreadsheet.
Coaches build and schedule work in session planning, run physical tests from sprints to jumps and follow the scores across a season, and on the Pro AI plan they connect the whole dataset to Claude or ChatGPT and ask about a squad in plain language.
Today 138 clubs have signed up, with 1,687 athletes and 256 coaches on the platform. Plans start at €20 per team per month, Pro AI is €100 per team per month, and both open with a 1-month free trial.
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Our manifesto
Lower-level sports professionals have been ignored for too long. Their work is not less valuable because their clubs have smaller budgets.
Quality monitoring tools are not a luxury. They are how coaches protect athletes from injury, make evidence-based decisions, and develop talent systematically — at every level of the game.
Fractall handles the data so coaches can focus on what they actually came to sport to do: coach humans.
The team
Fractall was founded in Portugal in 2025. We're a small founding team enrolled in the AAU Startup Program at Aalborg University, with academic partnerships at Universidade Lusófona and FMH (Faculdade de Motricidade Humana, Lisbon).
Trusted by clubs and academies
Frequently asked questions
What is Fractall?
Fractall is athlete monitoring software for sports coaches. It tracks session RPE, wellness and ACWR, imports GPS exports, and handles session planning and physical testing. Plans start at €20 per team per month with a 1-month free trial.
Does Fractall need GPS or wearables?
No. Athletes submit everything from a phone, so you can run the whole platform without buying a single unit. If your club already has GPS, upload the provider's CSV export and it charts beside the internal load.
What sports does Fractall support?
Any team sport where coaches watch training load and readiness. Football is the largest group, and clubs also run volleyball, basketball, handball, futsal and rugby on it. Nothing in the RPE and wellness model is football-specific.
Where is Fractall based?
Fractall is based in Portugal, enrolled in the AAU Startup Program at Aalborg University, and serves clubs across Europe, Africa, Asia and North America. The app is available in English, Portuguese, Spanish and Arabic.
How much does Fractall cost?
Plans start at €20 per team per month, with no cap on athletes or staff. Pro AI is €100 per team per month and adds the connector for Claude and ChatGPT. Every plan starts with a 1-month free trial, no credit card. See full pricing →
Get in touch
Questions about Fractall, partnerships, or onboarding? Email us at [email protected].
Ready to try it? Start your 1-month free trial →
Prefere ler em português? Sobre a Fractall →
Last updated: September 2026